Marcus C Williams Campaign
🚫Men Can Be In The Bathroom With Little Girls Vote November 4th Marcus C Williams Rochester City Council You Matter To Me ‼️ You can vote for me no matter what your party is, I'll be on the conservative line. #TeamMarcus #Marcus4Council #RochesterNY #Rochester
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| Overall score | 27.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 1.4 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 6 (2025-10-08 → 2025-10-14) |
| Created | 2025-10-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Marcus Williams |
| Surfaced by | “senate:Marcus Williams” |
| Issue | other |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate speaking directly to camera in close-up selfie-style video with hands clasped, evoking raw authenticity and urgency |
| Tactic | The ad leverages fear-based messaging around transgender bathroom access to cross-recruit Democratic voters to a conservative city council candidate, pairing a provocative social issue hook with a broad 'vote for me regardless of party' appeal. |
| New York | 100.0% |
| 18-24 · female | 0.2% |
| 45-54 · male | 12.0% |
| 65+ · male | 6.1% |
| 65+ · female | 9.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.7% |
| 55-64 · female | 11.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 9.9% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 16.0% |
| 35-44 · female | 9.9% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 11.2% |
| 25-34 · female | 4.1% |
| 65+ · unknown | 0.1% |