Roy Cooper US Inactive
Cooper for North Carolina
Senate TOSS-UP in North Carolina
Senate TOSS-UP in North Carolina
The GOP is gaining ground, and Roy Cooper needs your help to gain back lost ground.
The GOP is gaining ground, and Roy Cooper needs your help to gain back lost ground.
Ad copy
A new poll shows my far-right opponent gaining ground by the day. North Carolina remains one of the most competitive battlegrounds, so we know this race could get even closer. Help us gain back lost ground by pitching in what you can.
A new poll shows my far-right opponent gaining ground by the day. North Carolina remains one of the most competitive battlegrounds, so we know this race could get even closer. Help us gain back lost ground by pitching in what you can.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 53.0/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 88.7 · 6.3 · 57.6 |
| Spend range | USD 10,000–14,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 38.46 |
| Est. audience size | — |
| Days live | 24 (2025-10-09 → 2025-11-02) |
| Created | 2025-10-08 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Split red-vs-blue polling graphic showing opponent's upward arrow (+2.8%) against Cooper's decline (-1.2%), creating visceral urgency |
| Tactic | Classic fear-based fundraising tactic using real poll data to manufacture urgency — the tightening-race narrative compels small-dollar donors to act immediately before it's 'too late.' |
Where it ran (delivery by region)
| North Carolina | 49.6% |
| South Carolina | 4.6% |
| California | 4.4% |
| Virginia | 4.2% |
| Florida | 3.5% |
| New York | 3.2% |
| Georgia | 2.3% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 4.5% |
| 65+ · male | 25.1% |
| 65+ · female | 33.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 9.9% |
| 55-64 · female | 11.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.1% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.3% |
| 35-44 · female | 3.2% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.5% |
| 25-34 · female | 1.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |
