📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Zach Wahls US Inactive

WAHLS FOR IOWA

ad creative

The only Senate candidate who will protect abortion access

Iowa State Sen. Zach Wahls has introduced a series of bills aimed at protecting reproductive health care, including abortion rights and access to contraception.

Ad copy

Zach Wahls is the only Democrat running for U.S. Senate who voted against Iowa’s 6-week abortion ban. When he talks about protecting Iowans’ freedoms, he means it. In the Iowa Senate, he is championing bills to keep politicians out of your personal medical decisions, including legislation to: › Protect abortion rights › Defend access to contraception › Ensure families can access IVF › Safeguard reproductive health data That’s the kind of leadership Iowans deserve. Read more →

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score41.4/100
Spend / Reach / Long. / Eff.17.4 · 68.1 · 8.5 · 71.6
Spend rangeUSD 200–299
Impressions40,000 – 44,999
CPM (≈ $/1k impr)USD 5.87
Est. audience size50,001 – 100,000
Days live32 (2026-02-26 → 2026-03-30)
Created2026-02-26
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIA — Zach Wahls
Surfaced by“senate:Zach Wahls”

🧠 AI analysis

Issueabortion
Framingpositive candidate
Message typepersuasion
Emotional appealhope
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionlearn more
Standout elementKCCI Des Moines news logo lending third-party credibility to the abortion access headline
TacticThe ad borrows local TV news credibility to validate Wahls' pro-abortion-rights record, turning a media mention into the centerpiece trust signal while the copy differentiates him as the only Democrat who actually voted against the 6-week ban.

Where it ran (delivery by region)

Iowa100.0%

Who saw it (delivery)

18-24 · female 4.7%
45-54 · male 6.1%
65+ · unknown 0.2%
65+ · male 8.3%
65+ · female 14.1%
55-64 · unknown 0.1%
55-64 · male 5.3%
55-64 · female 8.9%
45-54 · unknown 0.1%
45-54 · female 8.8%
18-24 · male 3.3%
35-44 · unknown 0.2%
35-44 · male 7.5%
35-44 · female 11.4%
25-34 · unknown 0.3%
25-34 · male 7.8%
25-34 · female 12.6%
18-24 · unknown 0.2%
Unknown · male 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX — Colin Allred 36d live
Dr. Roger Marshall
KS — Roger Marshall 49d live
Mary Peltola
AK — Mary Peltola 56d live
Colin Allred
TX — Colin Allred 13d live
Mary Peltola
AK — Mary Peltola 100d live
John Cornyn
TX — John Cornyn 8d live
John Cornyn
TX — John Cornyn 8d live
Congressman Wiley Nickel
NC — Wiley Nickel 31d live