Ben Ray Luján US Inactive
PEOPLE FOR BEN
Ad copy
Water is life. Thank you to all of the acequia parciantes for preserving this way of life and protecting our natural resources. It’s been my privilege to educate people in Washington about acequias and fight for their inclusion in federal legislation.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.2/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 73.9 · 8.3 · 63.9 |
| Spend range | USD 1,000–1,499 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 16.66 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 31 (2026-05-02 → 2026-06-02) |
| Created | 2026-05-02 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
🧠 AI analysis
| Issue | energy environment |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | none |
| Standout element | Candidate filmed selfie-style beside a flowing acequia irrigation ditch in a rural New Mexico landscape |
| Tactic | Authentic, low-production selfie video shot on location at an acequia builds grassroots credibility and deep cultural connection with Hispanic New Mexico voters by showing the candidate in their environment rather than a polished studio. |
Where it ran (delivery by region)
| New Mexico | 100.0% |
Who saw it (delivery)
| 18-24 · female | 15.3% |
| 45-54 · male | 5.1% |
| 65+ · male | 2.9% |
| 65+ · female | 4.5% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 3.3% |
| 55-64 · female | 4.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.2% |
| 18-24 · male | 10.5% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 8.7% |
| 35-44 · female | 8.3% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 15.4% |
| 25-34 · female | 15.1% |
| 18-24 · unknown | 0.5% |
| 65+ · unknown | 0.1% |
