ROBIN KELLY FOR SENATE
I'm the only one on the stage to call the war in Gaza a genocide. While my opponents hedged and dodged, I told the truth: it may not have started like this, but genocide is what it turned into. I've spoken to American doctors who've been to Gaza. I've spoken to Israelis and Palestinians who've both lost relatives. I've supported Block the Bombs. My opponents are beholden to special interests. I speak truth to power. Chip in $10 or whatever you can at RobinforSenate.com
I'm the only one on the stage to call the war in Gaza a genocide. While my opponents hedged and dodged, I told the truth: it may not have started like this, but genocide is what it turned into. I've spoken to American doctors who've been to Gaza. I've spoken to Israelis and Palestinians who've both lost relatives. I've supported Block the Bombs. My opponents are beholden to special interests. I speak truth to power. Chip in $10 or whatever you can at RobinforSenate.com
I'm the only one on the stage to call the war in Gaza a genocide. While my opponents hedged and dodged, I told the truth: it may not have started like this, but genocide is what it turned into. I've spoken to American doctors who've been to Gaza. I've spoken to Israelis and Palestinians who've both lost relatives. I've supported Block the Bombs. My opponents are beholden to special interests. I speak truth to power. Chip in $10 or whatever you can at RobinforSenate.com
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| Overall score | 24.2/100 |
| Spend / Reach / Long. / Eff. | 11.9 Β· 34.4 Β· 0.0 Β· 50.5 |
| Spend range | USD 100β199 |
| Impressions | 1,000 β 1,999 |
| CPM (β $/1k impr) | USD 99.7 |
| Est. audience size | β |
| Days live | 1 (2026-02-25 β 2026-02-26) |
| Created | 2026-02-24 |
| Creative variants | 3 body Β· 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL β Robin Kelly |
| Surfaced by | βsenate:Robin Kellyβ |
| Issue | foreign policy defense |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Debate stage video freeze-frame with news chyron 'WHY DO YOU SUPPORT THE BLOCK THE BOMBS ACT?' lending earned-media credibility to a bold moral claim |
| Tactic | The ad leverages a live debate moment as proof-of-courage, positioning Kelly as the lone truth-teller among cowardly opponents to drive small-dollar donations from progressive anti-war voters. |
| Illinois | 19.7% |
| California | 13.6% |
| New York | 6.1% |
| Washington | 4.5% |
| Texas | 4.2% |
| Florida | 4.1% |
| Massachusetts | 3.3% |
| 18-24 Β· female | 0.2% |
| 45-54 Β· male | 6.6% |
| 65+ Β· male | 32.9% |
| 65+ Β· female | 25.4% |
| 55-64 Β· unknown | 0.4% |
| 55-64 Β· male | 9.4% |
| 55-64 Β· female | 8.6% |
| 45-54 Β· unknown | 0.2% |
| 45-54 Β· female | 4.1% |
| 18-24 Β· male | 0.7% |
| 35-44 Β· unknown | 0.1% |
| 35-44 Β· male | 4.1% |
| 35-44 Β· female | 3.2% |
| 25-34 Β· male | 1.8% |
| 25-34 Β· female | 1.3% |
| 18-24 Β· unknown | 0.1% |
| 65+ Β· unknown | 1.0% |