John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
You need an ID to catch a fish. Why not to cast a vote?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 1.4 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | — |
| Days live | 6 (2026-02-22 → 2026-02-28) |
| Created | 2026-02-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | candidate standing at an indoor fishing tank using a relatable everyday activity to argue for voter ID |
| Tactic | Uses a simple folksy analogy — needing ID to fish but not to vote — to make a populist voter ID argument feel like common sense rather than a partisan issue. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 0.6% |
| 25-34 · male | 18.5% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 2.0% |
| 35-44 · male | 40.7% |
| 35-44 · unknown | 0.3% |
| 45-54 · female | 2.4% |
| 45-54 · male | 35.0% |
| 45-54 · unknown | 0.2% |
| 55-64 · male | 0.1% |
| 65+ · female | 0.0% |
| 65+ · male | 0.1% |
