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Tom Willis WV US Inactive

Tom Willis Victory

ad creative

Ad copy

The Biden–Capito Afghan Refugee Resettlement Program is one of the most dangerously naive federal programs in recent memory, and the tragic events that recently unfolded were entirely avoidable. That foolishness directly led to the murder of one West Virginian and another now in critical condition. With Sen. Shelley Moore Capito's vote, the Biden Administration brought tens of thousands of individuals into the country without proper vetting, creating risks that common sense should have warned against. We need an honest adult conversation about the consequences of these decisions. Several European nations are now reassessing the long-term impacts of similar resettlement programs where assimilation and security screening failed. Compassion and common sense are not mutually exclusive, but public safety must come first. Full Story: https://www.newsmax.com/newsmax-tv/tom-willis-afghanistan-refugee-resettlement/2025/12/01/id/1236603/ Roll Call: https://www.senate.gov/legislative/LIS/roll_call_votes/vote1171/vote_117_1_00477.htm?congress=117&session=1&vote=00477#position

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Performance proxies

Overall score27.5/100
Spend / Reach / Long. / Eff.0.0 · 43.0 · 1.9 · 65.1
Spend range<USD 99
Impressions3,000 – 3,999
CPM (≈ $/1k impr)USD 14.14
Est. audience size100,001 – 500,000
Days live8 (2026-01-14 → 2026-01-22)
Created2026-01-14
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateWV — Tom Willis
Surfaced by“senate:Tom Willis”

🧠 AI analysis

Issueimmigration
Framingattack opponent
Message typepersuasion
Emotional appealfear
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsmilitary
Call to actionnone
Standout elementNewsmax chyron showing alleged shooter mugshot alongside a military photo, amplifying threat imagery
TacticThe ad leverages a real Newsmax appearance as third-party credibility to tie a tragic crime directly to Capito's vote, transforming a local incident into an indictment of her immigration judgment.

Where it ran (delivery by region)

West Virginia92.8%
Pennsylvania1.1%
Virginia1.0%
Ohio1.0%
North Carolina0.5%
Maryland0.5%
Kentucky0.5%

Who saw it (delivery)

18-24 · female 0.7%
45-54 · male 8.7%
65+ · male 21.4%
65+ · female 23.4%
55-64 · unknown 0.1%
55-64 · male 16.4%
55-64 · female 13.1%
45-54 · unknown 0.1%
45-54 · female 4.4%
18-24 · male 3.5%
35-44 · male 3.8%
35-44 · female 1.3%
25-34 · unknown 0.1%
25-34 · male 2.1%
25-34 · female 0.5%
18-24 · unknown 0.1%
65+ · unknown 0.2%

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