Susan Collins US Inactive
COLLINS FOR SENATOR
#SaraDidNothing
Susan fights for Maine
Ad copy
Susan Collins has never missed a single vote -- over 7,000 in total. Sara Gideon, on the other hand, never even shows up. While Susan fights for Maine, Sara does nothing.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.0/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 85.0 · 1.7 · 66.2 |
| Spend range | USD 2,500–2,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 12.22 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-07-24 → 2020-07-31) |
| Created | 2020-07-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | none |
| Symbols | capitol statue |
| Call to action | learn more |
| Standout element | Bold 'SHUT DOWN' text with opponent's name highlighted in teal against darkened government building doors |
| Tactic | Classic contrast attack using voting record and absenteeism to paint opponent as neglectful while elevating Collins as a tireless worker for Maine, amplified by the hashtag #SaraDidNothing for social spread. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 55-64 · male | 12.1% |
| 65+ · unknown | 0.1% |
| 18-24 · female | 1.5% |
| 65+ · male | 9.7% |
| 45-54 · female | 9.1% |
| 35-44 · male | 10.1% |
| 65+ · female | 12.9% |
| 25-34 · male | 7.6% |
| 55-64 · unknown | 0.2% |
| 35-44 · female | 6.1% |
| 55-64 · female | 9.9% |
| 18-24 · male | 2.4% |
| 45-54 · male | 13.9% |
| 25-34 · female | 4.2% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
