FRIENDS OF SHERROD BROWN
Sherrod Brown always fights for Ohio workers. He helped protect thousands of Ohio jobs by working with both parties to pass a law that ensures American infrastructure is built with American-made products.
Sherrod Brown always fights for Ohio workers. He helped protect thousands of Ohio jobs by working with both parties to pass a law that ensures American infrastructure is built with American-made products.
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| Overall score | 64.5/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 98.4 · 35.5 · 64.8 |
| Spend range | USD 10,000–14,999 |
| Impressions | 800,000 – 899,999 |
| CPM (≈ $/1k impr) | USD 14.71 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 130 (2024-02-06 → 2024-06-15) |
| Created | 2024-02-06 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Candidate in orange hard hat and safety vest alongside workers with Fox Business chyron as credibility stamp |
| Tactic | Leverages a Fox Business news screenshot as borrowed credibility to validate a bipartisan legislative win, making a Democratic senator's pro-worker record credible to conservative-leaning Ohio voters. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 6.5% |
| 55-64 · male | 11.0% |
| 25-34 · female | 4.3% |
| 35-44 · female | 7.6% |
| 45-54 · male | 11.2% |
| 18-24 · female | 1.4% |
| 35-44 · male | 11.8% |
| 55-64 · female | 10.9% |
| 65+ · unknown | 0.2% |
| 65+ · female | 13.8% |
| 65+ · male | 10.8% |
| 18-24 · male | 1.8% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 45-54 · female | 8.5% |