Shrewsbury for U.S. Senate US Inactive
SHREWSBURY FOR SENATE
Help the workingman win
Show your support and let's elect a working-class Senator for the working class!
Ad copy
We have just DAYS left until our primary election, and this grassroots campaign needs YOUR help to get our message out to working class people in this state and push us over the finish line. Our movement was just profiled in The New Yorker—give it a read and chip in to support if you can: https://secure.actblue.com/donate/shrewsbury-for-senate-fbigads?refcode=nyer "Shrewsbury and others see the Democratic primary as a chance to reenergize a progressive movement in West Virginia. “Joe Manchin, as far as anybody in West Virginia knows, is the Democratic Party,” Stewart Acuff, the former national organizing director of the A.F.L.-C.I.O. and a Shrewsbury supporter, told me. “And he has swatted down so many pro-worker, pro-poor-person policies. That’s been very damaging to the Democrats in the state.” Shrewsbury’s campaign, he went on, is an opportunity to show West Virginians another way, “because we cannot grow the Democratic Party here until people believe the Party stands for them.”" https://www.newyorker.com/news/the-political-scene/the-working-man-and-the-company-store
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.4/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 69.3 · 1.1 · 60.4 |
| Spend range | USD 1,000–1,499 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 26.31 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2024-05-10 → 2024-05-15) |
| Created | 2024-05-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | farm rural, factory industry |
| Call to action | donate |
| Standout element | black-and-white New Yorker magazine cover photo of a bearded man in camo cap against an Appalachian mountain backdrop lending elite media credibility to a populist working-class message |
| Tactic | The ad leverages a prestigious New Yorker profile as borrowed credibility to validate a grassroots working-class campaign, using urgency ('DAYS left') to drive last-minute primary donations. |
Where it ran (delivery by region)
| West Virginia | 17.8% |
| California | 9.7% |
| New York | 6.0% |
| Pennsylvania | 4.7% |
| Florida | 4.5% |
| Virginia | 4.2% |
| Washington | 3.6% |
Who saw it (delivery)
| 55-64 · unknown | 0.3% |
| 18-24 · female | 0.5% |
| 25-34 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.7% |
| 55-64 · female | 15.4% |
| 25-34 · male | 2.1% |
| 35-44 · male | 3.3% |
| 55-64 · male | 9.1% |
| 18-24 · unknown | 0.1% |
| 65+ · female | 32.3% |
| 45-54 · female | 6.8% |
| 45-54 · male | 4.8% |
| 35-44 · female | 3.9% |
| 65+ · male | 17.7% |
| 25-34 · female | 1.7% |
| 18-24 · male | 0.8% |
| 35-44 · unknown | 0.2% |
