Shelley Moore Capito US Inactive
Capito for West Virginia
www.fb.com
Ad copy
I have always stood with our hardworking coal miners in West Virginia, and I’m proud that they’re standing with me and my reelection. Honored to receive the endorsement of the United Mine Workers of America. I will never stop fighting to protect our miners and ensure a strong future for our energy industry!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 0.6 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 3 (2026-04-22 → 2026-04-25) |
| Created | 2026-04-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | — |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | factory industry |
| Call to action | none |
| Standout element | Bold UMWA yellow-and-black logo badge dominating the lower right, lending powerful union credibility |
| Tactic | The ad leverages a prestigious union endorsement to signal cross-partisan, working-class solidarity, reassuring coal country voters that Capito is their reliable champion in the Senate. |
Where it ran (delivery by region)
| West Virginia | 99.3% |
| Kentucky | 0.6% |
| Virginia | 0.1% |
Who saw it (delivery)
| 35-44 · female | 2.3% |
| 35-44 · male | 6.9% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 3.5% |
| 45-54 · male | 11.8% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 5.6% |
| 55-64 · male | 14.0% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 22.8% |
| 65+ · male | 32.3% |
| 65+ · unknown | 0.3% |
