John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
Most developed countries require voter ID. In America, about 80 percent of voters support it. This isn’t controversial, it’s common sense. Cut the BS.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.2/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 63.8 · 1.1 · 72.2 |
| Spend range | USD 100–199 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 5.44 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 5 (2026-03-20 → 2026-03-25) |
| Created | 2026-03-20 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | candidate speaking directly to camera in casual home setting with branded sweatshirt, projecting everyman authenticity |
| Tactic | The ad uses a direct-to-camera, no-frills home video style combined with a populist 80% polling statistic to frame voter ID as mainstream common sense, positioning Deaton as a straight-talking outsider who cuts through political spin. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 45-54 · male | 10.1% |
| 65+ · male | 28.9% |
| 65+ · female | 18.4% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 25.8% |
| 55-64 · female | 7.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 1.6% |
| 18-24 · male | 0.6% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.0% |
| 35-44 · female | 0.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.9% |
| 25-34 · female | 0.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
