Shelley Moore Capito US Inactive
Capito for West Virginia
www.fb.com
Ad copy
Proud to receive the endorsement of the West Virginia Coal Association and stand with the hardworking men and women who power America! Coal has long been the backbone of West Virginia, providing good jobs for our people and keeping lights on across our state and nation.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 0.3 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 2 (2026-04-22 → 2026-04-24) |
| Created | 2026-04-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | farm rural, factory industry |
| Call to action | none |
| Standout element | WV Coal Association logo prominently paired with Capito's campaign logo as a co-branded endorsement badge |
| Tactic | The ad leverages third-party credibility from a beloved in-state industry association to validate Capito's pro-coal identity, reinforcing her as a champion of working-class West Virginians rather than Washington elites. |
Where it ran (delivery by region)
| West Virginia | 98.8% |
| Kentucky | 1.1% |
| Virginia | 0.1% |
Who saw it (delivery)
| 35-44 · female | 2.9% |
| 35-44 · male | 5.9% |
| 45-54 · female | 4.2% |
| 45-54 · male | 8.7% |
| 55-64 · female | 8.1% |
| 55-64 · male | 12.1% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 29.1% |
| 65+ · male | 28.6% |
| 65+ · unknown | 0.2% |
