📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Cindy Hyde-Smith US Inactive

Cindy Hyde Smith for US Senate

ad creative

Biden won’t admit we have a crisis

Sign your name - Secure or borders

Ad copy

Officials on both sides of the aisle realize we have a terrible situation brewing at our border. Biden is more concerned about tearing down the legacy of Donald Trump than working on effective immigration policies.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score29.6/100
Spend / Reach / Long. / Eff.0.0 · 45.5 · 5.8 · 67.0
Spend range<USD 99
Impressions4,000 – 4,999
CPM (≈ $/1k impr)USD 11.0
Est. audience size
Days live22 (2021-03-26 → 2021-04-17)
Created2021-03-26
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMS — Cindy Hyde-Smith
Surfaced by“senate:Cindy Hyde-Smith”

🧠 AI analysis

Issueimmigration
Framingcontrast comparison
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsborder
Call to actionsign petition
Standout elementbold red-and-white 'TAKE CONTROL OF OUR BORDERS' text over a muted photo of border fencing
TacticUses petition-style 'ADD YOUR NAME' CTA to build a donor/supporter list while framing Biden as deliberately ignoring a border crisis to drive urgency and list sign-ups.

Where it ran (delivery by region)

Florida7.7%
Texas7.5%
Mississippi6.3%
Pennsylvania5.0%
Ohio4.9%
California4.6%
New York3.7%

Who saw it (delivery)

18-24 · female 0.1%
18-24 · male 0.3%
25-34 · male 0.4%
55-64 · unknown 0.1%
35-44 · female 0.6%
55-64 · male 10.0%
65+ · female 45.9%
65+ · male 22.6%
55-64 · female 13.3%
45-54 · female 3.0%
45-54 · male 2.4%
35-44 · male 0.7%
25-34 · female 0.4%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Abdul El-Sayed
MI — Abdul El-Sayed 27d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 26d live
Tom Cotton
AR — Tom Cotton 24d live
Congresswoman Julia Letlow
LA — Julia Letlow 82d live
John Cornyn
TX — John Cornyn 9d live
Janet Mills
ME — Janet Mills 47d live
Julia Letlow
LA — Julia Letlow 43d live