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Graham Platner US Inactive

GRAHAM FOR MAINE

ad creative

Asking for $1 to defeat Susan Collins

I’m not taking money from AIPAC or corporations, so any amount you can afford to give goes a long way.

Ad copy

I’m asking you to give $1 before midnight tonight to help me defeat Susan Collins. And no, that’s not a mistake. I’m really asking for just $1. Our campaign needs to raise $10,000 before midnight tonight, but we’re still really short of what we need to take on the corporations & the billionaires and defeat Susan Collins. A single dollar probably feels like too little to make a difference – but it’s not. When your $1 is combined with thousands of other folks chipping in their $1, the impact is enormous. Your $1 is how we hire staff, build out a team, and open field offices all across Maine. Your $1 is how we fill up the tank to drive around the state and hold town halls to meet with voters ready to send Susan Collins into retirement. Your $1 is how we run TV ads holding Susan Collins accountable, pay for yard signs, and everything else a campaign needs to win. And your $1 is how we’ll protect our democracy by flipping this seat blue and taking back the Senate for Democrats in 2026. If you and everyone else who sees this chips in just $1 now, we will crush our goal and defeat Susan Collins once and for all next November. But I’m counting on you to give now if we’re going to win and flip Maine blue: Please, will you give $1 monthly right now – more if you can! – to help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats? I’m not taking money from AIPAC or corporations, so no amount is too small. We can defeat Susan Collins and protect our democracy from fascists trying to destroy it – but we can only do it if folks like you chip in what you can afford to today. Thank you for being a part of this grassroots campaign. In solidarity, Graham Platner

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Performance proxies

Overall score58.9/100
Spend / Reach / Long. / Eff.67.8 · 100.0 · 7.7 · 60.1
Spend rangeUSD 25,000–29,999
Impressions1,000,000 – 0
CPM (≈ $/1k impr)USD 27.5
Est. audience size
Days live29 (2025-09-22 → 2025-10-21)
Created2025-09-22
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Graham Platner
Surfaced by“senate:Graham Platner”

🧠 AI analysis

Issueeconomy taxes
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCasual outdoor selfie-style video frame of candidate in plain navy shirt with no slick production, conveying everyman authenticity
TacticThe $1 micro-ask lowers the psychological barrier to donation while emphasizing grassroots volume over big-money bundling, directly contrasting the candidate with corporate-backed opponents.

Where it ran (delivery by region)

California12.2%
New York7.7%
Maine7.4%
Massachusetts7.1%
Florida4.1%
Texas4.0%
Washington3.8%

Who saw it (delivery)

18-24 · female 1.3%
45-54 · male 8.3%
65+ · male 7.9%
65+ · female 13.6%
55-64 · unknown 0.2%
55-64 · male 8.2%
55-64 · female 11.2%
45-54 · unknown 0.2%
45-54 · female 8.5%
18-24 · male 3.9%
35-44 · unknown 0.3%
35-44 · male 11.0%
35-44 · female 9.0%
25-34 · unknown 0.3%
25-34 · male 9.7%
25-34 · female 5.8%
18-24 · unknown 0.2%
65+ · unknown 0.3%

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