LYNCH FOR SENATE
Lindsey Graham can spend millions on attack ads. They can flood your phone with texts. They can try to define my husband by a mistake from 41 years ago. But they can't erase four decades of redemption, faith, family, business success, and helping people find freedom from addiction. I've spent 38 years beside Mark Lynch. I've watched him build businesses, raise a family, help countless people overcome addiction, and live out the faith that changed his life. That's why I'm speaking out. Not as a politician. Not as a campaign spokesperson. As his wife. As someone who knows him better than anyone. The Mark Lynch I've known for nearly four decades is not the man they're trying to portray. June 9. Vote Mark Lynch.
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| Overall score | 42.6/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 73.9 · 0.8 · 70.0 |
| Spend range | USD 500–599 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 7.33 |
| Est. audience size | — |
| Days live | 4 (2026-06-08 → 2026-06-12) |
| Created | 2026-06-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Mark Lynch |
| Surfaced by | “senate:Mark Lynch” |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | family children |
| Symbols | family |
| Call to action | learn more |
| Standout element | Candidate's wife speaking candidly in a home kitchen, framed as an intimate personal testimonial rather than a polished campaign spot |
| Tactic | The ad deploys a spousal testimonial from a domestic setting to neutralize opponent attack ads by humanizing the candidate through a trusted intimate voice, leveraging credibility and emotional empathy over political messaging. |
| South Carolina | 100.0% |
| 18-24 · female | 0.4% |
| 45-54 · male | 6.8% |
| 65+ · male | 18.5% |
| 65+ · female | 29.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 13.7% |
| 55-64 · female | 14.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.6% |
| 18-24 · male | 0.9% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.2% |
| 35-44 · female | 3.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.0% |
| 25-34 · female | 1.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |