Wiley Nickel US Inactive
Wiley Nickel for Congress
Vote Wiley Nickel For Congress
Ad copy
Wiley Nickel: Endorsed by North Carolina Police. Bo Hines: Stood with January 6th rioters. Our choice couldn't be clearer. Vote Wiley Nickel for Congress.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.6/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 68.1 · 3.0 · 57.1 |
| Spend range | USD 1,500–1,999 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 41.17 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 12 (2022-10-28 → 2022-11-09) |
| Created | 2022-10-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | crime safety |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | police |
| Symbols | us flag, none |
| Call to action | vote |
| Standout element | Uniformed police officer in close-up with NC PBA shield badge anchoring the endorsement credibility |
| Tactic | The ad uses a classic contrast tactic — pairing a credible police endorsement image with an opponent January 6th tie to trigger both trust and fear, making the binary choice feel obvious and urgent. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.0% |
| 25-34 · female | 13.0% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 45-54 · male | 7.4% |
| 55-64 · male | 4.5% |
| 18-24 · female | 5.7% |
| 45-54 · female | 13.4% |
| 18-24 · male | 2.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · female | 17.7% |
| 25-34 · male | 8.6% |
| 65+ · male | 2.7% |
| 65+ · female | 5.7% |
| 35-44 · male | 9.7% |
| 55-64 · female | 8.1% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
