Matt Dodson For US Senate
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| Overall score | 25.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 0.0 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | — |
| Days live | 1 (2026-05-31 → 2026-06-01) |
| Created | 2026-05-31 |
| Creative variants | 0 body · 5 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Matt Dodson |
| Surfaced by | “senate:Matt Dodson” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | gotv mobilization |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Borrowed legitimacy from a newspaper opinion piece screenshotted to frame the attack as editorial fact rather than campaign rhetoric |
| Tactic | The ad leverages third-party editorial credibility by showcasing a newspaper opinion headline calling to oust the incumbent, converting what is essentially an attack ad into an apparently organic news endorsement of the candidate's message. |
| New Mexico | 100.0% |
| 18-24 · female | 8.2% |
| 45-54 · female | 4.7% |
| 65+ · female | 1.2% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 2.1% |
| 55-64 · female | 1.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · male | 10.5% |
| 35-44 · unknown | 0.1% |
| 18-24 · male | 16.9% |
| 35-44 · male | 14.8% |
| 35-44 · female | 7.5% |
| 25-34 · unknown | 0.5% |
| 25-34 · male | 19.3% |
| 25-34 · female | 10.8% |
| 18-24 · unknown | 0.6% |
| 65+ · male | 1.1% |