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Juliana Stratton US Inactive

JULIANA FOR ILLINOIS

ad creative

Juliana Stratton for Illinois

Ad copy

FIRST: Juliana’s opponents released their FEC fundraising reports, and one of them has over $20 million in the bank. Corporate PACs. Special Interest Groups. That’s who’s behind them. Juliana? She’s backed by you. THEN: One opponent made a massive ad buy to flood the airwaves across Illinois — trying to drown out our grassroots movement before we’ve even had a chance to be heard. Their plan is simple: bury our people-powered campaign in cash. NOW: Juliana needs you more than ever. Juliana is refusing every cent of corporate PAC money. She’s standing up for working families — not special interests. But to stay competitive and build a campaign Illinois deserves, she needs this grassroots team behind her. We’re up against money, power, and influence. But we have something stronger: you. Will you please contribute $15 or whatever you can afford to Juliana’s people-powered Senate campaign today?

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Performance proxies

Overall score30.7/100
Spend / Reach / Long. / Eff.17.4 · 47.5 · 1.4 · 56.4
Spend rangeUSD 200–299
Impressions5,000 – 5,999
CPM (≈ $/1k impr)USD 45.37
Est. audience size
Days live6 (2025-07-29 → 2025-08-04)
Created2025-07-29
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Juliana Stratton
Surfaced by“senate:Juliana Stratton”

🧠 AI analysis

Issueeconomy taxes
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash, none
Call to actiondonate
Standout elementcandidate speaking directly to camera on a sunny small-town street, projecting authenticity against a backdrop of everyday Illinois life
TacticClassic grassroots vs. big money contrast frame — uses opponent's fundraising numbers as the threat that triggers an urgent donate ask, positioning Stratton as the people-powered underdog fighting corporate PACs.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

18-24 · female 0.7%
45-54 · male 4.3%
65+ · male 11.0%
65+ · female 24.4%
55-64 · unknown 0.5%
55-64 · male 6.6%
55-64 · female 17.8%
45-54 · unknown 0.3%
45-54 · female 12.4%
18-24 · male 1.4%
35-44 · unknown 0.3%
35-44 · male 3.9%
35-44 · female 8.6%
25-34 · unknown 0.3%
25-34 · male 3.3%
25-34 · female 3.8%
65+ · unknown 0.4%

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