JULIANA FOR ILLINOIS
FIRST: Juliana’s opponents released their FEC fundraising reports, and one of them has over $20 million in the bank. Corporate PACs. Special Interest Groups. That’s who’s behind them. Juliana? She’s backed by you. THEN: One opponent made a massive ad buy to flood the airwaves across Illinois — trying to drown out our grassroots movement before we’ve even had a chance to be heard. Their plan is simple: bury our people-powered campaign in cash. NOW: Juliana needs you more than ever. Juliana is refusing every cent of corporate PAC money. She’s standing up for working families — not special interests. But to stay competitive and build a campaign Illinois deserves, she needs this grassroots team behind her. We’re up against money, power, and influence. But we have something stronger: you. Will you please contribute $15 or whatever you can afford to Juliana’s people-powered Senate campaign today?
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| Overall score | 30.7/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 47.5 · 1.4 · 56.4 |
| Spend range | USD 200–299 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 45.37 |
| Est. audience size | — |
| Days live | 6 (2025-07-29 → 2025-08-04) |
| Created | 2025-07-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Juliana Stratton |
| Surfaced by | “senate:Juliana Stratton” |
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | money cash, none |
| Call to action | donate |
| Standout element | candidate speaking directly to camera on a sunny small-town street, projecting authenticity against a backdrop of everyday Illinois life |
| Tactic | Classic grassroots vs. big money contrast frame — uses opponent's fundraising numbers as the threat that triggers an urgent donate ask, positioning Stratton as the people-powered underdog fighting corporate PACs. |
| Illinois | 100.0% |
| 18-24 · female | 0.7% |
| 45-54 · male | 4.3% |
| 65+ · male | 11.0% |
| 65+ · female | 24.4% |
| 55-64 · unknown | 0.5% |
| 55-64 · male | 6.6% |
| 55-64 · female | 17.8% |
| 45-54 · unknown | 0.3% |
| 45-54 · female | 12.4% |
| 18-24 · male | 1.4% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 3.9% |
| 35-44 · female | 8.6% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 3.3% |
| 25-34 · female | 3.8% |
| 65+ · unknown | 0.4% |