📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dr. Annie Andrews US Inactive

DR. ANNIE ANDREWS FOR SENATE

ad creative

LINDSEY GRAHAM MUST GO >>

CHIP IN

Ad copy

As a pediatrician, I've treated victims of CSA. Pedophiles and the people who protect them, like Lindsey Graham, should never know peace again. I need every grassroots Democrat with me. Will you rush a donation to my campaign before midnight? >>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score49.3/100
Spend / Reach / Long. / Eff.53.9 · 72.4 · 21.5 · 49.4
Spend rangeUSD 7,000–7,999
Impressions60,000 – 69,999
CPM (≈ $/1k impr)USD 115.38
Est. audience size10,001 – 50,000
Days live79 (2025-08-04 → 2025-10-22)
Created2025-08-04
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC — Annie Andrews
Surfaced by“senate:Annie Andrews”

🧠 AI analysis

Issuecrime safety
Framingattack opponent
Message typefundraising
Emotional appealanger
Production tierdiy amateur
Who picturedcandidate, medical
Symbolsnone
Call to actiondonate
Standout elementDirect-to-camera selfie-style video paired with explosive CSA accusation against named incumbent
TacticLeverages the candidate's pediatrician credibility to deliver a maximally inflammatory moral accusation against Graham, using midnight deadline urgency to convert outrage into immediate donations.

Where it ran (delivery by region)

South Carolina18.6%
California12.5%
New York5.2%
Florida5.0%
Texas3.9%
North Carolina3.7%
Washington3.6%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 2.1%
65+ · male 26.5%
65+ · female 39.7%
55-64 · unknown 0.3%
55-64 · male 6.6%
55-64 · female 13.5%
45-54 · unknown 0.1%
45-54 · female 5.1%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 1.1%
35-44 · female 2.6%
25-34 · unknown 0.0%
25-34 · male 0.4%
25-34 · female 1.0%
65+ · unknown 0.8%

Similar ads (same issue, matching framing or emotional appeal)

Lindsey Graham
SC — Lindsey Graham 40d live
John Cornyn
TX — John Cornyn 11d live
John Cornyn
TX — John Cornyn 16d live
Sherrod Brown
OH — Sherrod Brown 15d live
Tom Cotton
AR — Tom Cotton 12d live
John Cornyn
TX — John Cornyn 6d live
Tom Cotton
AR — Tom Cotton 9d live
Janet Mills
ME — Janet Mills 13d live