Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
I worked with my Republican colleagues to forward fund ICE last summer so they’d have the resources needed to enforce our immigration laws.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 23.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 0.3 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 2 (2026-04-01 → 2026-04-03) |
| Created | 2026-04-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | immigration |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Bold name-branding over deep navy background with candidate in red blazer projects authority and party identity simultaneously |
| Tactic | Capito uses a first-person claim of direct legislative action on ICE funding to establish credibility as a tough-on-immigration incumbent, reinforcing Republican bona fides to a conservative West Virginia base. |
Where it ran (delivery by region)
| West Virginia | 99.9% |
| Virginia | 0.1% |
Who saw it (delivery)
| 35-44 · female | 1.5% |
| 35-44 · male | 3.3% |
| 45-54 · female | 5.3% |
| 45-54 · male | 9.6% |
| 55-64 · female | 9.3% |
| 55-64 · male | 13.7% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 28.6% |
| 65+ · male | 28.5% |
| 65+ · unknown | 0.1% |
