Dan Kleban for U.S. Senate US Inactive
Dan Kleban for U.S. Senate
Dan Kleban for Maine
Help Dan do what’s right for Maine in the Senate. Join the team today.
Ad copy
I started Maine Beer Company with the simple motto “Do What’s Right.” Now, I’m running for Senate to bring that same promise to Washington — to fight for living wages, affordable health care, and bring down costs. I hope you’ll join me in this fight.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.2/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 85.0 · 2.5 · 74.9 |
| Spend range | USD 800–899 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 3.78 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 10 (2025-09-03 → 2025-09-13) |
| Created | 2025-09-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Dan Kleban |
| Surfaced by | “senate:Dan Kleban” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | tattooed brewery worker in profile evoking authentic blue-collar entrepreneurship |
| Tactic | The ad leverages the candidate's small-business origin story and 'Do What's Right' motto to build character credibility while tying it directly to progressive economic policy priorities like living wages and affordable healthcare. |
Where it ran (delivery by region)
| Maine | 100.0% |
| Unknown | 0.0% |
Who saw it (delivery)
| 25-34 · female | 8.1% |
| 25-34 · male | 12.7% |
| 25-34 · unknown | 0.2% |
| 35-44 · female | 10.8% |
| 35-44 · male | 17.6% |
| 35-44 · unknown | 0.4% |
| 45-54 · female | 6.9% |
| 45-54 · male | 12.5% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 6.8% |
| 55-64 · male | 10.0% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 5.9% |
| 65+ · male | 7.6% |
| 65+ · unknown | 0.1% |
