PAUL DANS FOR SENATE
I am Paul Dans. I'm a Father of 4 who worked for Dr. Ben Carson during Donald Trump's first term in office. I am running to put South Carolina first for a CHANGE. Lindsey Graham has been in DC for 32 years. Far too long, he has forgotten about the little guy and the problems we face. Vote Paul Dans June 9th in the Republican Primary for change. Visit https://www.pauldans.com/ for more information.
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| Overall score | 44.0/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 72.4 · 4.1 · 58.4 |
| Spend range | USD 2,000–2,499 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 34.61 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 16 (2026-03-23 → 2026-04-08) |
| Created | 2026-03-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SC — Paul Dans |
| Surfaced by | “senate:Paul Dans” |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | factory industry |
| Call to action | vote |
| Standout element | Candidate speaking directly to camera in front of an industrial facility, evoking working-class authenticity |
| Tactic | DIY outsider framing pairs a blue-collar industrial backdrop with an anti-incumbent message to position Dans as the everyman challenger against a 32-year Washington incumbent. |
| South Carolina | 100.0% |
| 18-24 · female | 0.4% |
| 45-54 · male | 15.6% |
| 65+ · male | 13.9% |
| 65+ · female | 7.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 18.0% |
| 55-64 · female | 6.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 4.5% |
| 18-24 · male | 2.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 15.4% |
| 35-44 · female | 3.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 10.5% |
| 25-34 · female | 1.9% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |