SARAH ADLAKHA FOR SENATE
Mississippians deserve transparency from their elected officials. A complaint was recently filed with the Senate Ethics Committee regarding an undisclosed funeral-related business connected to Senator Cindy Hyde-Smith and her state director, Umesh Sanjanwala. Public officials are required to disclose outside business interests. Why wasn’t it disclosed? If you want new leadership in Mississippi, please vote in the Republican Primary March 10.
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| Overall score | 35.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 59.2 · 0.6 · 68.8 |
| Spend range | USD 100–199 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 8.54 |
| Est. audience size | — |
| Days live | 3 (2026-03-08 → 2026-03-11) |
| Created | 2026-03-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MS — Sarah Adlakha |
| Surfaced by | “senate:Sarah Adlakha” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Bold accusatory headline overlaid on a casual selfie-style video, creating a jarring contrast between the candidate's approachable demeanor and the serious allegation |
| Tactic | The ad uses a disclosure-failure scandal framing to undermine the incumbent's integrity, pairing a relatable direct-to-camera delivery with a provocative headline to drive voter outrage and primary switching. |
| Mississippi | 100.0% |
| 18-24 · female | 0.2% |
| 45-54 · male | 14.3% |
| 65+ · male | 23.6% |
| 65+ · female | 11.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 25.1% |
| 55-64 · female | 7.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.1% |
| 18-24 · male | 1.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.0% |
| 35-44 · female | 1.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 3.5% |
| 25-34 · female | 0.7% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |