WAHLS FOR IOWA
Gary Berkland: Zach represents the kind of leadership both parties used to value: honest, practical, and grounded in Iowa common sense.
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| Overall score | 37.6/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 63.8 · 0.8 · 68.4 |
| Spend range | USD 200–299 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 9.07 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 4 (2026-02-26 → 2026-03-02) |
| Created | 2026-02-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | abortion |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | KCCI news logo lending third-party credibility to the abortion access headline |
| Tactic | The ad borrows earned media credibility from a local TV news station to frame the candidate as an action-taking champion on abortion rights, converting a news story into a persuasion tool. |
| Iowa | 100.0% |
| 18-24 · female | 3.4% |
| 45-54 · male | 6.8% |
| 65+ · male | 8.3% |
| 65+ · female | 14.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 5.8% |
| 55-64 · female | 9.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 10.0% |
| 18-24 · male | 1.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 8.1% |
| 35-44 · female | 13.4% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 6.6% |
| 25-34 · female | 10.6% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |