Civil Miller-Watkins US Inactive
Friends of Civil Miller-Watkins, Bethany Miller, Treasurer
Ad copy
www.civil4tn.com As Covid-19 cases increase in TN and throughout the country. We pray a special prayer for the Safety of our Elders. We NEED YOU!!! Wear a Mask - 6 feet - Wash Your Hands. The Stop-Drop-and-Roll of Covid-19 Mitigation.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 23.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 0.3 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 2 (2020-10-21 → 2020-10-23) |
| Created | 2020-10-21 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Civil Miller-Watkins |
| Surfaced by | “senate:Civil Miller-Watkins” |
🧠 AI analysis
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | seniors |
| Symbols | healthcare, family |
| Call to action | none |
| Standout element | Facebook content-removed policy notice overlaid on a COVID safety message ad |
| Tactic | The ad uses a relatable public-health metaphor ('Stop-Drop-and-Roll of Covid-19') to make mask and distancing guidance memorable, while appealing to community empathy for elders — though the ad was removed for a disclaimer violation, undermining its reach. |
Where it ran (delivery by region)
| Tennessee | 94.8% |
| Mississippi | 5.2% |
Who saw it (delivery)
| 65+ · female | 32.5% |
| 55-64 · female | 33.7% |
| 45-54 · female | 23.3% |
| 35-44 · female | 10.5% |
