SETH BODNAR FOR MONTANA
Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.
I’m running for Senate against Steve Daines for a simple reason — he’s not fighting for us. I’m Seth Bodnar, and I don’t give a damn what political party you belong to, but I’ll tell you this: I will stand up to anyone, Democrat or Republican, who stands in the way of what’s best for working people here in Montana. If that’s the kind of independent leadership you’d like to see in the U.S. Senate, then please, join our team. Pitch in a few dollars and become a founding donor to our campaign here in Montana.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 28.4/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 43.0 · 0.0 · 53.0 |
| Spend range | USD 200–299 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 71.3 |
| Est. audience size | — |
| Days live | 1 (2026-03-04 → 2026-03-05) |
| Created | 2026-03-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Seth Bodnar |
| Surfaced by | “senate:Seth Bodnar” |
| Issue | jobs labor |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | donate |
| Standout element | candidate in military-patch jacket filmed in warm indoor setting projecting quiet, direct confidence |
| Tactic | The ad deploys a classic 'outsider maverick' framing — pairing a personal-to-camera bio with an implicit contrast attack on Daines' record, then pivoting to a founding-donor ask to build urgency and list. |
| Montana | 18.5% |
| California | 11.5% |
| Florida | 6.3% |
| Texas | 6.1% |
| Washington | 3.6% |
| Colorado | 3.4% |
| New York | 3.1% |
| 18-24 · female | 0.6% |
| 45-54 · male | 4.8% |
| 65+ · male | 27.8% |
| 65+ · female | 30.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.2% |
| 55-64 · female | 7.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.7% |
| 18-24 · male | 0.9% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.7% |
| 35-44 · female | 5.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.7% |
| 25-34 · female | 1.9% |
| 65+ · unknown | 0.5% |