Susan Collins US Inactive
COLLINS FOR SENATOR
Susan FIGHTS for Maine
Sara doesn’t even show up...
Ad copy
Leadership starts with showing up. Susan Collins has never missed a SINGLE vote. As speaker, Sara Gideon shut down the Maine legislature for FOUR months and counting. While Susan has never missed a vote, Sara Gideon never even shows up.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.1/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 80.0 · 1.7 · 60.2 |
| Spend range | USD 3,500–3,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 27.27 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-07-24 → 2020-07-31) |
| Created | 2020-07-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | none |
| Symbols | capitol statue |
| Call to action | learn more |
| Standout element | Closed House of Representatives doors as metaphor for Gideon shutting down the legislature |
| Tactic | The ad uses a stark contrast tactic — juxtaposing Collins's perfect attendance record against Gideon's legislative shutdown — to undermine Gideon's fitness for office on basic duty grounds. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 35-44 · male | 10.5% |
| 65+ · female | 10.0% |
| 65+ · male | 7.5% |
| 55-64 · male | 11.3% |
| 55-64 · female | 10.5% |
| 35-44 · female | 7.2% |
| 45-54 · male | 13.4% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · male | 8.7% |
| 25-34 · female | 5.0% |
| 18-24 · female | 1.8% |
| 18-24 · male | 2.7% |
| 45-54 · female | 10.6% |
| 45-54 · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
