WILLIAMS FOR SENATE 2026
Crime is out of control. Streets aren’t safe. David Williams will protect our families.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 24.2/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 34.4 · 0.0 · 50.5 |
| Spend range | USD 100–199 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 99.7 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 1 (2026-02-19 → 2026-02-20) |
| Created | 2026-02-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — David Williams |
| Surfaced by | “senate:David Williams” |
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, family |
| Call to action | none |
| Standout element | Dark shadowy figures cast on autumn leaves evoking menace beneath bold white fear-driven headline |
| Tactic | The ad deploys a classic fear-based law-and-order frame — shadowy threat imagery paired with urgent copy — to position Williams as the public safety champion without attacking a named opponent. |
| Virginia | 100.0% |
| 18-24 · female | 0.1% |
| 18-24 · male | 0.7% |
| 25-34 · female | 0.9% |
| 25-34 · male | 2.6% |
| 35-44 · female | 1.7% |
| 35-44 · male | 5.6% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 4.8% |
| 45-54 · male | 9.9% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 15.0% |
| 55-64 · male | 17.5% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 21.0% |
| 65+ · male | 19.8% |
| 65+ · unknown | 0.3% |