HALEY STEVENS FOR CONGRESS
Barack Obama knows: Democrat Haley Stevens fights for Michigan. That’s why she was a critical part of his team to bring the American auto industry roaring back. That’s why we need Haley Stevens representing Oakland County in Congress
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| Overall score | 53.9/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 90.1 · 7.4 · 58.7 |
| Spend range | USD 10,000–14,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 33.33 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 28 (2022-06-09 → 2022-07-07) |
| Created | 2022-06-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Haley Stevens |
| Surfaced by | “senate:Haley Stevens” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Obama name-drop as implicit celebrity endorsement anchoring candidate credibility on auto industry record |
| Tactic | Leverages Barack Obama's residual popularity to transfer credibility to the candidate, framing her auto industry role as a proven track record of fighting for Michigan jobs. |
| Michigan | 100.0% |
| 13-17 · male | 0.0% |
| 25-34 · female | 7.6% |
| 45-54 · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 19.0% |
| 45-54 · male | 6.8% |
| 45-54 · female | 10.8% |
| 55-64 · male | 6.1% |
| 65+ · male | 8.0% |
| 55-64 · female | 11.2% |
| 13-17 · female | 0.0% |
| 18-24 · female | 1.8% |
| 25-34 · male | 5.6% |
| 35-44 · male | 8.5% |
| 35-44 · female | 12.3% |
| 18-24 · male | 1.2% |
| 55-64 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
| 35-44 · unknown | 0.3% |