WILLIAMS FOR SENATE 2026
Crime is out of control. Streets aren’t safe. David Williams will protect our families.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 25.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 1.1 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 5 (2026-02-20 → 2026-02-25) |
| Created | 2026-02-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — David Williams |
| Surfaced by | “senate:David Williams” |
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, family |
| Call to action | none |
| Standout element | Dark shadowy figures cast on autumn leaves evoking menace beneath bold white fear-driven headline |
| Tactic | The ad deploys a classic fear-based law-and-order frame — shadowy threat imagery paired with urgent copy — to position Williams as the public safety champion without attacking a named opponent. |
| Virginia | 100.0% |
| 35-44 · female | 0.5% |
| 35-44 · male | 1.8% |
| 45-54 · female | 2.6% |
| 45-54 · male | 5.3% |
| 55-64 · female | 11.3% |
| 55-64 · male | 18.1% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 23.3% |
| 65+ · male | 36.6% |
| 65+ · unknown | 0.3% |