📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

David Williams for Virginia US Inactive

WILLIAMS FOR SENATE 2026

ad creative

Make Streets Safe

Ad copy

Crime is out of control. Streets aren’t safe. David Williams will protect our families.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score25.8/100
Spend / Reach / Long. / Eff.0.0 · 39.6 · 1.1 · 62.6
Spend range<USD 99
Impressions2,000 – 2,999
CPM (≈ $/1k impr)USD 19.8
Est. audience size50,001 – 100,000
Days live5 (2026-02-20 → 2026-02-25)
Created2026-02-20
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateVA — David Williams
Surfaced by“senate:David Williams”

🧠 AI analysis

Issuecrime safety
Framingissue advocacy
Message typepersuasion
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsus flag, family
Call to actionnone
Standout elementDark shadowy figures cast on autumn leaves evoking menace beneath bold white fear-driven headline
TacticThe ad deploys a classic fear-based law-and-order frame — shadowy threat imagery paired with urgent copy — to position Williams as the public safety champion without attacking a named opponent.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

35-44 · female 0.5%
35-44 · male 1.8%
45-54 · female 2.6%
45-54 · male 5.3%
55-64 · female 11.3%
55-64 · male 18.1%
55-64 · unknown 0.2%
65+ · female 23.3%
65+ · male 36.6%
65+ · unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Lindsey Graham
SC — Lindsey Graham 40d live
Susan Collins
ME — Susan Collins 84d live
Sherrod Brown
OH — Sherrod Brown 15d live
Sherrod Brown
OH — Sherrod Brown 57d live
Attorney General Daniel Cameron
KY — Daniel Cameron 15d live
Susan Collins
ME — Susan Collins 144d live
John Cornyn
TX — John Cornyn 3d live
Susan Collins
ME — Susan Collins 143d live