DR. ANNIE ANDREWS FOR SENATE
Just over here casually out-raising Lindsey Graham. 👀
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 54.8/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 87.0 · 15.2 · 53.8 |
| Spend range | USD 15,000–19,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 63.63 |
| Est. audience size | — |
| Days live | 56 (2025-10-15 → 2025-12-10) |
| Created | 2025-10-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Annie Andrews |
| Surfaced by | “senate:Annie Andrews” |
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Casual selfie-style direct-to-camera delivery paired with a boastful fundraising flex against the incumbent |
| Tactic | The ad uses a humble-brag contrast tactic — framing out-raising the incumbent as effortless and exciting — to trigger social proof and urgency among small-dollar donors. |
| California | 12.0% |
| South Carolina | 6.8% |
| Florida | 6.8% |
| North Carolina | 6.6% |
| New York | 4.9% |
| Texas | 4.4% |
| Massachusetts | 3.8% |
| 18-24 · female | 0.2% |
| 45-54 · male | 4.1% |
| 65+ · unknown | 0.7% |
| 65+ · male | 25.0% |
| 65+ · female | 30.3% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 11.8% |
| 55-64 · female | 14.9% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.5% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.9% |
| 35-44 · female | 2.9% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.8% |
| 25-34 · female | 1.0% |
| 18-24 · unknown | 0.0% |
| Unknown · female | 0.0% |