πŸ“Œ The Swipe File

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Seth Moulton US Inactive

Seth for Massachusetts

ad creative

Ad copy

LINK TO LEAKED "60 MINUTES" CECOT REPORT IN BIO

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score37.8/100
Spend / Reach / Long. / Eff.21.0 Β· 63.8 Β· 0.3 Β· 65.9
Spend rangeUSD 300–399
Impressions25,000 – 29,999
CPM (β‰ˆ $/1k impr)USD 12.71
Est. audience sizeβ€”
Days live2 (2025-12-23 β†’ 2025-12-25)
Created2025-12-23
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMA β€” Seth Moulton
Surfaced byβ€œsenate:Seth Moulton”

🧠 AI analysis

Issueimmigration
Framingattack opponent
Message typeawareness
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionlearn more
Standout elementUrgent 'screen record ASAP before it gets censored' framing creates viral urgency around a purportedly suppressed news segment
TacticLeverages fear of government censorship and urgency to drive engagement and traffic, using earned media credibility from a major news brand (60 Minutes) to amplify the attack on Trump immigration policy.

Where it ran (delivery by region)

Massachusetts100.0%

Who saw it (delivery)

25-34 Β· female 8.9%
35-44 Β· female 14.8%
45-54 Β· female 13.9%
55-64 Β· female 22.1%
65+ Β· female 40.3%

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