Seth for Massachusetts
LINK TO LEAKED "60 MINUTES" CECOT REPORT IN BIO
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 37.8/100 |
| Spend / Reach / Long. / Eff. | 21.0 Β· 63.8 Β· 0.3 Β· 65.9 |
| Spend range | USD 300β399 |
| Impressions | 25,000 β 29,999 |
| CPM (β $/1k impr) | USD 12.71 |
| Est. audience size | β |
| Days live | 2 (2025-12-23 β 2025-12-25) |
| Created | 2025-12-23 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA β Seth Moulton |
| Surfaced by | βsenate:Seth Moultonβ |
| Issue | immigration |
| Framing | attack opponent |
| Message type | awareness |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Urgent 'screen record ASAP before it gets censored' framing creates viral urgency around a purportedly suppressed news segment |
| Tactic | Leverages fear of government censorship and urgency to drive engagement and traffic, using earned media credibility from a major news brand (60 Minutes) to amplify the attack on Trump immigration policy. |
| Massachusetts | 100.0% |
| 25-34 Β· female | 8.9% |
| 35-44 Β· female | 14.8% |
| 45-54 Β· female | 13.9% |
| 55-64 Β· female | 22.1% |
| 65+ Β· female | 40.3% |