📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dr. Robin Kelly US Inactive

ROBIN KELLY FOR SENATE

ad creative

I'm Impeaching Kristi Noem

Show your support with a contribution.

Ad copy

I'm impeaching Kristi Noem. One of her rogue ICE agents shot and killed an innocent woman in Minneapolis. Renee Nicole Good is dead because of Noem's reign of terror. She wreaked havoc in Chicago. Now Minneapolis. She's violating the Constitution, ending lives, and separating families. I told my constituents I would fight back. This is me fighting back. But I need your help to win this Senate race so I can keep holding Trump's administration accountable. Chip in $10 today.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score45.4/100
Spend / Reach / Long. / Eff.43.1 · 73.9 · 6.6 · 58.0
Spend rangeUSD 2,500–2,999
Impressions70,000 – 79,999
CPM (≈ $/1k impr)USD 36.66
Est. audience size
Days live25 (2026-01-08 → 2026-02-02)
Created2026-01-08
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Robin Kelly
Surfaced by“senate:Robin Kelly”

🧠 AI analysis

Issueimmigration
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSplit-panel contrast showing desaturated Noem on red background vs. smiling Kelly on teal background
TacticThe ad weaponizes a specific named victim — Renee Nicole Good — to make abstract immigration enforcement viscerally personal, then funnels that outrage directly into a $10 donation ask.

Where it ran (delivery by region)

California11.0%
Minnesota10.0%
New York5.9%
Florida5.3%
Texas5.0%
Illinois4.2%
Michigan4.1%

Who saw it (delivery)

18-24 · female 1.0%
45-54 · male 3.5%
65+ · unknown 0.5%
65+ · male 15.0%
65+ · female 25.3%
55-64 · unknown 0.2%
55-64 · male 5.1%
55-64 · female 9.7%
45-54 · unknown 0.2%
45-54 · female 8.0%
18-24 · male 0.5%
35-44 · unknown 0.3%
35-44 · male 4.6%
35-44 · female 12.1%
25-34 · unknown 0.2%
25-34 · male 3.6%
25-34 · female 10.2%
18-24 · unknown 0.0%
Unknown · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX — Colin Allred 35d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 58d live
Sherrod Brown
OH — Sherrod Brown 15d live
Abdul El-Sayed
MI — Abdul El-Sayed 27d live
Tom Cotton
AR — Tom Cotton 24d live
Janet Mills
ME — Janet Mills 47d live