Tom Willis WV US Inactive
Tom Willis Victory
Shelley Moore Capito F Rating
Ad copy
People ask me why I’m running against Sen. Shelley Moore Capito. The answer is simple: West Virginia deserves representation that reflects our principles. While her name is well known, she’s part of the political dynasty and old-guard system that’s run this state for decades. Conservative groups like CPAC, FreedomWorks, and Heritage Action have given her the same rating as Nancy Pelosi — an F. She skipped a vote to keep boys out of girls’ sports to kill the bill, voted against traditional marriage, has been pro-abortion throughout her career, and supported Red Flag gun confiscation laws. If she were truly standing up for our values, I wouldn’t be running. But she’s not... and that’s why I am.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 30.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 50.6 · 2.2 · 70.8 |
| Spend range | <USD 99 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 6.6 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 9 (2026-01-14 → 2026-01-23) |
| Created | 2026-01-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Bold red-white-and-blue candidate video thumbnail with 'Shelley Moore Capito F Rating' as a damning caption beneath |
| Tactic | The ad uses conservative credibility sources (CPAC, Heritage Action) to paint an incumbent Republican senator as insufficiently conservative, equating her to Nancy Pelosi to trigger primary voter outrage. |
Where it ran (delivery by region)
| West Virginia | 94.0% |
| Ohio | 1.0% |
| Virginia | 0.7% |
| Maryland | 0.6% |
| Pennsylvania | 0.6% |
| Kentucky | 0.5% |
| Florida | 0.4% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 18-24 · male | 0.6% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 0.2% |
| 25-34 · male | 1.1% |
| 35-44 · female | 0.4% |
| 35-44 · male | 2.9% |
| 45-54 · female | 2.2% |
| 45-54 · male | 10.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 8.0% |
| 55-64 · male | 25.2% |
| 55-64 · unknown | 0.0% |
| 65+ · female | 20.2% |
| 65+ · male | 28.9% |
| 65+ · unknown | 0.2% |
