Hern For Congress
It's time to re-open the economy.
We need to get America back to work in a practical and safe way. We can protect our most vulnerable citizens and allow everyone else to come outside again for non-essential reasons.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 44.6/100 |
| Spend / Reach / Long. / Eff. | 17.4 Β· 78.0 Β· 4.1 Β· 78.9 |
| Spend range | USD 200β299 |
| Impressions | 100,000 β 124,999 |
| CPM (β $/1k impr) | USD 2.22 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 16 (2020-05-15 β 2020-05-31) |
| Created | 2020-05-15 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK β Kevin Hern |
| Surfaced by | βsenate:Kevin Hernβ |
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | factory industry |
| Call to action | sign petition |
| Standout element | red-highlighted 'RE-OPEN' text overlaid on a smiling business owner holding an open sign |
| Tactic | The ad leverages economic anxiety and pandemic fatigue by positioning Hern as a champion for reopening, using a petition sign-up to build a contact list of like-minded supporters. |
| Oklahoma | 99.8% |
| Kansas | 0.2% |
| Arkansas | 0.0% |
| Missouri | 0.0% |
| Louisiana | 0.0% |
| Wyoming | 0.0% |
| Colorado | 0.0% |
| 25-34 Β· unknown | 0.1% |
| 45-54 Β· unknown | 0.1% |
| 25-34 Β· female | 9.3% |
| 25-34 Β· male | 10.8% |
| 35-44 Β· male | 17.3% |
| 45-54 Β· male | 12.0% |
| 55-64 Β· female | 7.9% |
| 35-44 Β· female | 14.2% |
| 45-54 Β· female | 10.2% |
| 65+ Β· male | 4.1% |
| 55-64 Β· male | 8.2% |
| 65+ Β· female | 5.4% |
| 35-44 Β· unknown | 0.2% |
| 55-64 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.1% |