Bluejay Rising
Political campaigns are exciting because they’re urgent, and the impact is quick to see, but we also need a more strategic investment in building up the working-class electorate. The 2024 election reflects what happens when we ignore the bread-and-butter issues working families care about. Bluejay Rising is a West Virginia community organization born out of Zach Shrewsbury's community-service-centric senatorial campaign. West Virginians are resilient, resourceful, and caring people who deserve to lead and decide the future of their own communities. Join us in building a movement rooted in courage, protection, kindness, determination, selflessness, resilience, and hope. Zach Shrewsbury Executive Director, Bluejay Rising
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| Overall score | 33.2/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 50.6 · 4.1 · 54.3 |
| Spend range | USD 400–499 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 59.94 |
| Est. audience size | — |
| Days live | 16 (2025-12-20 → 2026-01-05) |
| Created | 2025-12-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | blank white image with no visual content whatsoever |
| Tactic | The ad relies entirely on text copy to build a community-organizing narrative around bread-and-butter economic issues, with no visual reinforcement of the message. |
| West Virginia | 12.3% |
| Virginia | 10.3% |
| California | 8.5% |
| Pennsylvania | 6.9% |
| New York | 4.9% |
| Maryland | 4.8% |
| Ohio | 4.3% |
| 18-24 · female | 0.0% |
| 45-54 · male | 3.5% |
| 65+ · male | 34.2% |
| 65+ · female | 33.4% |
| 55-64 · unknown | 0.4% |
| 55-64 · male | 9.6% |
| 55-64 · female | 9.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.9% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.8% |
| 35-44 · female | 1.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.2% |
| 25-34 · female | 0.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 1.3% |