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Graham Platner US Inactive

GRAHAM FOR MAINE

ad creative

ICE Must Be Dismantled

There are masked, secret police kidnapping and murdering people on the streets of America. It’s time we start talking and acting like it.

Ad copy

ICE must be dismantled. These armed thugs and their leaders need to be unmasked, hauled in front of a Senate oversight committee, and held accountable. I'm not going to be "concerned" like Susan Collins. And I'm certainly not going to be some mealy-mouthed corporate Democrat. We need to be clear about what is happening: Armed federal thugs are terrorizing our communities and murdering Americans. And it needs to come to an end. I'm Graham Platner, the Marine Corps veteran and oyster farmer running for U.S. Senate in Maine against Susan Collins. I did four tours in the infantry. I'm not afraid of a fight. And fight is what we must do to protect our country and our democracy. But I also don't take money from corporate interests or special interests like AIPAC. And for that reason, we rely on small-dollar donations like the ones we can get from people like you. So I need your help. If you want to see us defeat Susan Collins and win back the Senate with Democrats who are ready to fight to hold these thugs accountable, then please, make a monthly donation now to our campaign.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.9/100
Spend / Reach / Long. / Eff.56.4 · 85.0 · 5.2 · 56.9
Spend rangeUSD 9,000–9,999
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 42.22
Est. audience size
Days live20 (2026-01-09 → 2026-01-29)
Created2026-01-09
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Graham Platner
Surfaced by“senate:Graham Platner”

🧠 AI analysis

Issueimmigration
Framingcontrast comparison
Message typepersuasion
Emotional appealanger
Production tierdiy amateur
Who picturedcandidate, veterans military
Symbolsnone
Call to actiondonate
Standout elementCandidate in a 'DIRIGO' (Maine state motto) sweatshirt delivering a direct-to-camera, unpolished confrontational message from his home
TacticThe ad uses an authenticity-through-rawness tactic — deliberately low-fi production combined with combative, explicit language about ICE positions Platner as a genuine outsider willing to say what establishment figures (Collins, corporate Democrats) won't, differentiating him on his left flank.

Where it ran (delivery by region)

Maine14.5%
California9.9%
New York6.8%
Massachusetts6.3%
Washington4.0%
Florida3.7%
Minnesota3.5%

Who saw it (delivery)

18-24 · female 1.2%
45-54 · male 8.1%
65+ · male 13.9%
65+ · female 16.3%
55-64 · unknown 0.2%
55-64 · male 8.8%
55-64 · female 8.7%
45-54 · unknown 0.2%
45-54 · female 6.5%
18-24 · male 3.2%
35-44 · unknown 0.3%
35-44 · male 10.4%
35-44 · female 7.3%
25-34 · unknown 0.3%
25-34 · male 9.1%
25-34 · female 5.0%
18-24 · unknown 0.2%
65+ · unknown 0.4%

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