REDPATH FOR CONGRESS COMMITTEE
I went to Senator Tammy Duckworth, the incumbent's campaign website. There is no Issues page at all. None. I don't care if nearly everyone thinks someone is a shoe-in for reelection. All candidates need to let the public know where they stand on the important issues of the day, and Sen. Duckworth fails at that. I stand ready to debate Tammy Duckworth and GOP candidate Kathy Salvi anytime anywhere.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 19.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.8 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | — |
| Days live | 4 (2022-09-29 → 2022-10-03) |
| Created | 2022-09-29 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | OH — William Redpath |
| Surfaced by | “senate:William Redpath” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | blank white image with no visual content whatsoever |
| Tactic | The ad relies entirely on text copy to attack Duckworth for lacking an issues page, using a transparency/accountability argument to elevate a long-shot third-party candidate's debate challenge. |
| Illinois | 100.0% |
| 18-24 · female | 0.1% |
| 65+ · female | 16.2% |
| 55-64 · male | 21.6% |
| 25-34 · male | 2.5% |
| 25-34 · female | 0.4% |
| 55-64 · female | 12.8% |
| 35-44 · female | 2.0% |
| 45-54 · male | 9.6% |
| 35-44 · male | 6.3% |
| 65+ · male | 21.6% |
| 45-54 · female | 4.5% |
| 55-64 · unknown | 0.3% |
| 18-24 · male | 0.9% |
| 18-24 · unknown | 0.4% |
| 25-34 · unknown | 0.3% |
| 65+ · unknown | 0.5% |