πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Reid W. Rasner US Inactive

Reid Rasner For Wyoming

ad creative

Reid Rasner for US Senate

Reid Rasner, a proud 4th generation Wyomingite and businessman, is a Republican candidate for US Senate in Wyoming. Reid is Unapologetically America First. He believes it is time for new leadership because John Barrasso has lost the trust of Wyoming voters.

Ad copy

We voted for John Barrasso to put Americans first. What we got: a bought and paid for career politician who is putting Wyoming last! 😠 #Rasner4WY On August 20th, YOU have the power to take our country back by voting for Reid Rasner. #Wyoming

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score48.3/100
Spend / Reach / Long. / Eff.41.0 Β· 81.7 Β· 5.5 Β· 65.2
Spend rangeUSD 2,000–2,499
Impressions150,000 – 174,999
CPM (β‰ˆ $/1k impr)USD 13.84
Est. audience size100,001 – 500,000
Days live21 (2024-07-31 β†’ 2024-08-21)
Created2024-07-31
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateWY β€” Reid Rasner
Surfaced byβ€œsenate:Reid Rasner”

🧠 AI analysis

Issuecandidate character bio
Framingcontrast comparison
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who pictureddiverse crowd
Symbolsnone
Call to actionvote
Standout elementTorn paper reveal device separating real Wyomingites' faces from the bold red-and-blue voter-regret proclamation headline
TacticThe ad uses a social-proof testimonial tactic β€” real constituent faces framing a collective 'we regret' statement β€” to undercut incumbent Barrasso's credibility among his own base while driving primary turnout for Rasner.

Where it ran (delivery by region)

Wyoming100.0%
Unknown0.0%

Who saw it (delivery)

65+ Β· unknown 0.3%
25-34 Β· male 1.4%
55-64 Β· female 12.0%
25-34 Β· female 0.8%
55-64 Β· male 13.5%
45-54 Β· female 4.7%
65+ Β· male 23.7%
65+ Β· female 29.6%
35-44 Β· female 2.4%
45-54 Β· male 7.2%
55-64 Β· unknown 0.1%
35-44 Β· male 4.1%
45-54 Β· unknown 0.1%
35-44 Β· unknown 0.1%
25-34 Β· unknown 0.0%

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