📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dr. Robin Kelly US Inactive

ROBIN KELLY FOR SENATE

ad creative

Donate to Robin Kelly for U.S. Senate

Donate to Robin Kelly for U.S. Senate

Ad copy

Can you please chip in $10 or whatever you can to elect Robin Kelly to the U.S. Senate? Robin is moving to impeach Kristi Noem. One of Kristi’s rogue ICE agents shot and killed Renee Nicole Good in Minneapolis. An innocent woman is dead because of Noem's reign of terror. Secretary Noem is a disgrace to our democracy, and Robin Kelly is fighting back. But she needs to win this Senate race to keep holding Trump's crony administration accountable. Will you chip in $10 right now to help us win?
Can you please chip in $10 or whatever you can to elect Robin Kelly to the U.S. Senate? Robin is moving to impeach Kristi Noem. One of Kristi’s rogue ICE agents shot and killed Renee Nicole Good in Minneapolis. An innocent woman is dead because of Noem's reign of terror. Secretary Noem is a disgrace to our democracy, and Robin Kelly is fighting back. But she needs to win this Senate race to keep holding Trump's crony administration accountable. Will you chip in $10 right now to help us win?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score23.3/100
Spend / Reach / Long. / Eff.0.0 · 34.4 · 0.0 · 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (≈ $/1k impr)USD 33.01
Est. audience size
Days live1 (2026-01-13 → 2026-01-14)
Created2026-01-13
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Robin Kelly
Surfaced by“senate:Robin Kelly”

🧠 AI analysis

Issueimmigration
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate in bold red jacket speaking directly to camera with serious expression, evoking urgency and moral authority
TacticThe ad leverages a specific named victim of ICE violence to personalize the threat of Noem's leadership and create emotional urgency, pairing outrage with a low-dollar fundraising ask to drive immediate action.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 1.6%
65+ · male 23.1%
65+ · female 50.1%
55-64 · unknown 0.3%
55-64 · male 5.0%
55-64 · female 12.8%
45-54 · unknown 0.1%
45-54 · female 2.1%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 0.8%
35-44 · female 1.3%
25-34 · unknown 0.1%
25-34 · male 0.7%
25-34 · female 0.9%
65+ · unknown 0.9%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX — Colin Allred 35d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 58d live
Sherrod Brown
OH — Sherrod Brown 15d live
Abdul El-Sayed
MI — Abdul El-Sayed 27d live
Tom Cotton
AR — Tom Cotton 24d live
Janet Mills
ME — Janet Mills 47d live