πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Brian Bengs for U.S. Senate US Inactive

Brian Bengs for Senate

⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

CHIP IN NOW >>

Help Brian unseat John Thune

Ad copy

I’m asking for your $10 before midnight, but let me tell ya why: I’m running to unseat the second most powerful Republican in the Senate, John Thune. But I’m going to need help from everyday folks to compete with his corporate cash. So I’m humbly asking for $5, $10, $15 -- or whatever you can spare -- to fund my people-powered campaign and flip this seat for Democrats.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score36.2/100
Spend / Reach / Long. / Eff.23.7 Β· 55.8 Β· 7.4 Β· 58.1
Spend rangeUSD 400–499
Impressions10,000 – 14,999
CPM (β‰ˆ $/1k impr)USD 35.96
Est. audience sizeβ€”
Days live28 (2022-07-12 β†’ 2022-08-09)
Created2022-07-12
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSD β€” Brian Bengs
Surfaced byβ€œsenate:Brian Bengs”

🧠 AI analysis

Issueeconomy taxes
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actiondonate
Standout elementFacebook content-removal notice replacing the actual ad creative, exposing a disclaimer compliance failure
TacticThe ad leverages a David-vs-Goliath framing β€” everyday people vs. corporate cash β€” to drive small-dollar urgency donations against a named, high-profile Republican target, but the disclaimer violation that caused removal undercuts the campaign's credibility.

Where it ran (delivery by region)

South Dakota18.3%
California9.8%
Minnesota4.2%
New York3.9%
Iowa3.6%
Washington3.5%
Oregon3.2%

Who saw it (delivery)

13-17 Β· male 0.0%
35-44 Β· unknown 0.2%
45-54 Β· male 3.4%
65+ Β· unknown 0.9%
55-64 Β· female 16.0%
65+ Β· male 20.9%
65+ Β· female 36.2%
55-64 Β· male 8.1%
35-44 Β· female 4.8%
45-54 Β· female 6.7%
35-44 Β· male 2.5%
55-64 Β· unknown 0.2%
45-54 Β· unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME β€” Graham Platner 34d live
Graham Platner
ME β€” Graham Platner 36d live
Graham Platner
ME β€” Graham Platner 32d live
Dan Osborn
NE β€” Dan Osborn 75d live
Graham Platner
ME β€” Graham Platner 44d live
Graham Platner
ME β€” Graham Platner 11d live
James Talarico
TX β€” James Talarico 4d live
Peggy Flanagan
MN β€” Peggy Flanagan 52d live