📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Want to stop the madness?

Sign your name now.

Ad copy

If you’re a conservative, Joe Biden thinks you’re a “semi-fascist” and a threat to democracy. I think Joe Biden is deranged. Do you agree? SIGN your name to send Biden a message that we won’t back down —>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.0/100
Spend / Reach / Long. / Eff.41.0 · 85.0 · 6.3 · 67.7
Spend rangeUSD 2,000–2,499
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 10.0
Est. audience size
Days live24 (2022-09-06 → 2022-09-30)
Created2022-09-05
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsus flag, capitol statue
Call to actionsign petition
Standout elementBiden photographed fists raised under dramatic red lighting, deliberately framed to look menacing
TacticClassic list-building attack ad using a provocative yes/no question to maximize engagement and petition sign-ups while stoking outrage among conservative base.

Where it ran (delivery by region)

Florida8.0%
Texas7.7%
California5.5%
Pennsylvania4.7%
Ohio4.3%
New York4.1%
Michigan3.9%

Who saw it (delivery)

13-17 · female 0.0%
45-54 · female 2.1%
18-24 · unknown 0.0%
13-17 · male 0.0%
25-34 · female 0.4%
18-24 · female 0.2%
35-44 · male 1.6%
18-24 · male 0.4%
45-54 · unknown 0.0%
65+ · female 25.2%
25-34 · unknown 0.0%
55-64 · female 9.2%
65+ · male 35.4%
55-64 · male 18.0%
45-54 · male 5.3%
35-44 · female 0.5%
65+ · unknown 0.3%
25-34 · male 1.2%
55-64 · unknown 0.2%
35-44 · unknown 0.0%

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