DR. ANNIE ANDREWS FOR SENATE
Just over here casually out-raising Lindsey Graham. π
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 47.0/100 |
| Spend / Reach / Long. / Eff. | 50.6 Β· 72.4 Β· 13.2 Β· 51.7 |
| Spend range | USD 5,000β5,999 |
| Impressions | 60,000 β 69,999 |
| CPM (β $/1k impr) | USD 84.61 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 49 (2025-10-15 β 2025-12-03) |
| Created | 2025-10-15 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Annie Andrews |
| Surfaced by | βsenate:Annie Andrewsβ |
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Casual selfie-style direct-to-camera delivery paired with a boastful fundraising flex against the incumbent |
| Tactic | The ad uses a humble-brag contrast tactic β framing out-raising the incumbent as effortless and exciting β to trigger social proof and urgency among small-dollar donors. |
| South Carolina | 34.6% |
| California | 9.8% |
| New York | 5.2% |
| Florida | 4.5% |
| North Carolina | 3.6% |
| Wisconsin | 3.0% |
| Massachusetts | 2.7% |
| 18-24 Β· female | 0.2% |
| 45-54 Β· male | 3.6% |
| 65+ Β· male | 20.6% |
| 65+ Β· female | 35.3% |
| 55-64 Β· unknown | 0.2% |
| 55-64 Β· male | 7.4% |
| 55-64 Β· female | 14.3% |
| 45-54 Β· unknown | 0.1% |
| 45-54 Β· female | 8.4% |
| 18-24 Β· male | 0.1% |
| 35-44 Β· unknown | 0.1% |
| 35-44 Β· male | 2.0% |
| 35-44 Β· female | 5.0% |
| 25-34 Β· unknown | 0.0% |
| 25-34 Β· male | 0.6% |
| 25-34 Β· female | 1.4% |
| 65+ Β· unknown | 0.7% |