Re-Elect John Reed for Port Commissioner
Keep our port growing
Banking veteran who is also a Port of Brownsville Commissioner dedicated to fostering a thriving business environment and community growth, leveraging 39 years of financial expertise and extensive civic engagement.
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| Overall score | 19.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 1.1 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 5 (2024-03-13 β 2024-03-18) |
| Created | 2024-03-13 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI β John Reed |
| Surfaced by | βsenate:John Reedβ |
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | vote |
| Standout element | Raptor bird perched in natural habitat juxtaposed with candidate photo, reinforcing the regional ecosystem preservation message |
| Tactic | The ad pairs environmental stewardship with a concrete financial win ($22.5 million investment) to appeal simultaneously to conservation-minded voters and business-oriented constituents, broadening its persuasive reach. |
| Texas | 100.0% |
| 55-64 Β· unknown | 0.2% |
| 55-64 Β· female | 5.3% |
| 45-54 Β· female | 5.5% |
| 45-54 Β· male | 28.2% |
| 65+ Β· male | 22.9% |
| 55-64 Β· male | 24.1% |
| 35-44 Β· male | 9.2% |
| 65+ Β· female | 3.3% |
| 35-44 Β· female | 1.2% |