Wiley Nickel US Inactive
Wiley Nickel for Congress
‘Political malpractice’ to not address NC’s poor standing in unemployment benefits, Sen. Nickel says
RALEIGH, N.C. (WNCN) – The recent fire at the QVC distribution center in Rocky Mount joins the pandemic in reminding us just how low North Carolina’s unemployment insurance is compared …
Ad copy
👀Watch this WNCN interview! It's political malpractice to continue to ignore North Carolina's worst-in-the-nation unemployment insurance program.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 34.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 1.9 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2022-01-19 → 2022-01-27) |
| Created | 2022-01-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Local news broadcast chyron lending credibility to the candidate's issue framing |
| Tactic | The ad borrows legitimacy from a local CBS news interview to elevate Nickel's critique of NC's unemployment system as a serious, newsworthy concern rather than partisan messaging. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| Virginia | 0.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.3% |
| 65+ · male | 13.1% |
| 55-64 · unknown | 0.3% |
| 65+ · unknown | 0.3% |
| 18-24 · female | 0.4% |
| 25-34 · male | 7.0% |
| 35-44 · male | 8.2% |
| 45-54 · male | 10.6% |
| 55-64 · female | 10.8% |
| 45-54 · unknown | 0.2% |
| 65+ · female | 19.1% |
| 35-44 · female | 5.4% |
| 45-54 · female | 8.3% |
| 25-34 · female | 2.9% |
| 55-64 · male | 11.5% |
| 18-24 · male | 1.1% |
| 35-44 · unknown | 0.3% |
| 18-24 · unknown | 0.0% |
