πŸ“Œ The Swipe File

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Chris Coons US Inactive

CHRIS COONS FOR DELAWARE

ad creative

Protect the Supreme Court

Sign The Petition >>

Ad copy

President Donald Trump wants to rush in Justice Ginsburg's replacement-- after he supported blocking President Obama's nomination of Merrick Garland, citing the proximity of the upcoming presidential election. This is the height of hypocrisy. Republicans set the precedent then, and we need your help to ensure he follows it now. Demand Donald Trump not rush through her replacement before the presidential inauguration >> https://bit.ly/3cytpfr

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score41.6/100
Spend / Reach / Long. / Eff.27.6 Β· 66.9 Β· 8.5 Β· 63.6
Spend rangeUSD 600–699
Impressions35,000 – 39,999
CPM (β‰ˆ $/1k impr)USD 17.32
Est. audience size100,001 – 500,000
Days live32 (2020-09-25 β†’ 2020-10-27)
Created2020-09-25
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateDE β€” Chris Coons
Surfaced byβ€œsenate:Chris Coons”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolscapitol statue
Call to actionsign petition
Standout elementDesaturated close-up of Trump looming over a red-tinted Supreme Court building with bold gold-on-black demand text
TacticUses hypocrisy framing β€” invoking Trump's own Merrick Garland precedent β€” paired with an ominous opponent portrait and urgent petition CTA to convert outrage into list-building sign-ups.

Where it ran (delivery by region)

California11.7%
Florida8.3%
New York6.5%
Texas4.6%
Pennsylvania4.2%
Illinois3.8%
Washington3.7%

Who saw it (delivery)

35-44 Β· unknown 0.0%
45-54 Β· male 1.5%
35-44 Β· male 0.6%
55-64 Β· male 5.7%
65+ Β· male 21.0%
65+ Β· female 55.3%
55-64 Β· female 10.7%
45-54 Β· female 2.3%
35-44 Β· female 0.9%
18-24 Β· male 0.1%
65+ Β· unknown 0.6%
25-34 Β· male 0.3%
25-34 Β· unknown 0.0%
25-34 Β· female 0.6%
18-24 Β· female 0.2%
45-54 Β· unknown 0.0%
55-64 Β· unknown 0.2%

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