Friends of John Reed
Candidate for District 29
Candidate for District 29
Candidate for District 29
I ᴡᴀs ʙᴏʀɴ ᴀɴᴅ ʀᴀɪsᴇᴅ ɪɴ ᴀ ᴡᴏʀᴋɪɴɢ ᴄʟᴀss ғᴀᴍɪʟʏ ɪɴ Tᴇɴɴᴇssᴇᴇ. As ᴀ ᴄʜɪʟᴅ, I ʟᴇᴀʀɴᴇᴅ ᴛʜᴇ ᴠᴀʟᴜᴇ ᴏғ ʜᴀʀᴅ ᴡᴏʀᴋ ᴀɴᴅ ᴀ ɢᴏᴏᴅ ᴇᴅᴜᴄᴀᴛɪᴏɴ (I ᴄᴏᴍᴇ ғʀᴏᴍ ᴀ ғᴀᴍɪʟʏ ᴏғ ᴛᴇᴀᴄʜᴇʀs). I ɢʀᴀᴅᴜᴀᴛᴇᴅ ғʀᴏᴍ ᴛʜᴇ Uɴɪᴠᴇʀsɪᴛʏ ᴏғ Tᴇɴɴᴇssᴇᴇ ᴀᴛ Mᴀʀᴛɪɴ ᴡɪᴛʜ ᴀ ᴅᴇɢʀᴇᴇ ɪɴ Pᴏʟɪᴛɪᴄᴀʟ Sᴄɪᴇɴᴄᴇ ᴀɴᴅ ʜᴀᴠᴇ ᴡᴏʀᴋᴇᴅ ғᴏʀ ᴛʜᴇ ᴘᴀsᴛ 10 ʏᴇᴀʀs ᴀᴛ ᴀʟʟ ʜᴏᴜʀs ᴏғ ᴛʜᴇ ᴅᴀʏ ᴀɴᴅ ɴɪɢʜᴛ ᴏɴ ᴘᴏʟɪᴛɪᴄᴀʟ ᴄᴀᴍᴘᴀɪɢɴs ɪɴ ᴏʀᴅᴇʀ ᴛᴏ ʜᴇʟᴘ ᴇʟᴇᴄᴛ ᴄᴀɴᴅɪᴅᴀᴛᴇs ᴛʜᴀᴛ ᴄᴀɴ ᴍᴀᴋᴇ ᴀ ᴅɪғғᴇʀᴇɴᴄᴇ ɪɴ ᴏᴜʀ ᴡᴏʀʟᴅ. I ᴋɴᴏᴡ ᴛʜᴀᴛ’s ᴡʜᴀᴛ ɪᴛ ᴛᴀᴋᴇs ᴛᴏ sᴜᴄᴄᴇᴇᴅ ᴀɴᴅ ᴡɪʟʟ ʙʀɪɴɢ ᴛʜᴀᴛ ʜᴀʀᴅ ᴡᴏʀᴋ ᴀɴᴅ ᴅᴇᴛᴇʀᴍɪɴᴀᴛɪᴏɴ ᴛᴏ ᴄɪᴛʏ ᴄᴏᴜɴᴄɪʟ. I’ᴠᴇ ᴡᴏʀᴋᴇᴅ ᴏɴ sᴇᴠᴇʀᴀʟ Nᴀsʜᴠɪʟʟᴇ Mᴇᴛʀᴏ ᴄᴀᴍᴘᴀɪɢɴs ᴀɴᴅ ᴋɴᴏᴡ ᴍᴀɴʏ ᴏғ ᴛʜᴇ ᴄᴏᴜɴᴄɪʟ ᴍᴇᴍʙᴇʀs, ᴡʜɪᴄʜ ᴡɪʟʟ ᴀʟʟᴏᴡ ᴍᴇ ᴛᴏ ᴡᴏʀᴋ ᴇғғᴇᴄᴛɪᴠᴇʟʏ ᴀs ᴀ ɴᴇᴡ ᴍᴇᴍʙᴇʀ ᴏғ ᴛʜᴇ ᴄᴏᴜɴᴄɪʟ ғʀᴏᴍ Dᴀʏ 1. https://johnreedforus.com/meet-john
I ᴡᴀs ʙᴏʀɴ ᴀɴᴅ ʀᴀɪsᴇᴅ ɪɴ ᴀ ᴡᴏʀᴋɪɴɢ ᴄʟᴀss ғᴀᴍɪʟʏ ɪɴ Tᴇɴɴᴇssᴇᴇ. As ᴀ ᴄʜɪʟᴅ, I ʟᴇᴀʀɴᴇᴅ ᴛʜᴇ ᴠᴀʟᴜᴇ ᴏғ ʜᴀʀᴅ ᴡᴏʀᴋ ᴀɴᴅ ᴀ ɢᴏᴏᴅ ᴇᴅᴜᴄᴀᴛɪᴏɴ (I ᴄᴏᴍᴇ ғʀᴏᴍ ᴀ ғᴀᴍɪʟʏ ᴏғ ᴛᴇᴀᴄʜᴇʀs). I ɢʀᴀᴅᴜᴀᴛᴇᴅ ғʀᴏᴍ ᴛʜᴇ Uɴɪᴠᴇʀsɪᴛʏ ᴏғ Tᴇɴɴᴇssᴇᴇ ᴀᴛ Mᴀʀᴛɪɴ ᴡɪᴛʜ ᴀ ᴅᴇɢʀᴇᴇ ɪɴ Pᴏʟɪᴛɪᴄᴀʟ Sᴄɪᴇɴᴄᴇ ᴀɴᴅ ʜᴀᴠᴇ ᴡᴏʀᴋᴇᴅ ғᴏʀ ᴛʜᴇ ᴘᴀsᴛ 10 ʏᴇᴀʀs ᴀᴛ ᴀʟʟ ʜᴏᴜʀs ᴏғ ᴛʜᴇ ᴅᴀʏ ᴀɴᴅ ɴɪɢʜᴛ ᴏɴ ᴘᴏʟɪᴛɪᴄᴀʟ ᴄᴀᴍᴘᴀɪɢɴs ɪɴ ᴏʀᴅᴇʀ ᴛᴏ ʜᴇʟᴘ ᴇʟᴇᴄᴛ ᴄᴀɴᴅɪᴅᴀᴛᴇs ᴛʜᴀᴛ ᴄᴀɴ ᴍᴀᴋᴇ ᴀ ᴅɪғғᴇʀᴇɴᴄᴇ ɪɴ ᴏᴜʀ ᴡᴏʀʟᴅ. I ᴋɴᴏᴡ ᴛʜᴀᴛ’s ᴡʜᴀᴛ ɪᴛ ᴛᴀᴋᴇs ᴛᴏ sᴜᴄᴄᴇᴇᴅ ᴀɴᴅ ᴡɪʟʟ ʙʀɪɴɢ ᴛʜᴀᴛ ʜᴀʀᴅ ᴡᴏʀᴋ ᴀɴᴅ ᴅᴇᴛᴇʀᴍɪɴᴀᴛɪᴏɴ ᴛᴏ ᴄɪᴛʏ ᴄᴏᴜɴᴄɪʟ. I’ᴠᴇ ᴡᴏʀᴋᴇᴅ ᴏɴ sᴇᴠᴇʀᴀʟ Nᴀsʜᴠɪʟʟᴇ Mᴇᴛʀᴏ ᴄᴀᴍᴘᴀɪɢɴs ᴀɴᴅ ᴋɴᴏᴡ ᴍᴀɴʏ ᴏғ ᴛʜᴇ ᴄᴏᴜɴᴄɪʟ ᴍᴇᴍʙᴇʀs, ᴡʜɪᴄʜ ᴡɪʟʟ ᴀʟʟᴏᴡ ᴍᴇ ᴛᴏ ᴡᴏʀᴋ ᴇғғᴇᴄᴛɪᴠᴇʟʏ ᴀs ᴀ ɴᴇᴡ ᴍᴇᴍʙᴇʀ ᴏғ ᴛʜᴇ ᴄᴏᴜɴᴄɪʟ ғʀᴏᴍ Dᴀʏ 1. https://johnreedforus.com/meet-john
I ᴡᴀs ʙᴏʀɴ ᴀɴᴅ ʀᴀɪsᴇᴅ ɪɴ ᴀ ᴡᴏʀᴋɪɴɢ ᴄʟᴀss ғᴀᴍɪʟʏ ɪɴ Tᴇɴɴᴇssᴇᴇ. As ᴀ ᴄʜɪʟᴅ, I ʟᴇᴀʀɴᴇᴅ ᴛʜᴇ ᴠᴀʟᴜᴇ ᴏғ ʜᴀʀᴅ ᴡᴏʀᴋ ᴀɴᴅ ᴀ ɢᴏᴏᴅ ᴇᴅᴜᴄᴀᴛɪᴏɴ (I ᴄᴏᴍᴇ ғʀᴏᴍ ᴀ ғᴀᴍɪʟʏ ᴏғ ᴛᴇᴀᴄʜᴇʀs). I ɢʀᴀᴅᴜᴀᴛᴇᴅ ғʀᴏᴍ ᴛʜᴇ Uɴɪᴠᴇʀsɪᴛʏ ᴏғ Tᴇɴɴᴇssᴇᴇ ᴀᴛ Mᴀʀᴛɪɴ ᴡɪᴛʜ ᴀ ᴅᴇɢʀᴇᴇ ɪɴ Pᴏʟɪᴛɪᴄᴀʟ Sᴄɪᴇɴᴄᴇ ᴀɴᴅ ʜᴀᴠᴇ ᴡᴏʀᴋᴇᴅ ғᴏʀ ᴛʜᴇ ᴘᴀsᴛ 10 ʏᴇᴀʀs ᴀᴛ ᴀʟʟ ʜᴏᴜʀs ᴏғ ᴛʜᴇ ᴅᴀʏ ᴀɴᴅ ɴɪɢʜᴛ ᴏɴ ᴘᴏʟɪᴛɪᴄᴀʟ ᴄᴀᴍᴘᴀɪɢɴs ɪɴ ᴏʀᴅᴇʀ ᴛᴏ ʜᴇʟᴘ ᴇʟᴇᴄᴛ ᴄᴀɴᴅɪᴅᴀᴛᴇs ᴛʜᴀᴛ ᴄᴀɴ ᴍᴀᴋᴇ ᴀ ᴅɪғғᴇʀᴇɴᴄᴇ ɪɴ ᴏᴜʀ ᴡᴏʀʟᴅ. I ᴋɴᴏᴡ ᴛʜᴀᴛ’s ᴡʜᴀᴛ ɪᴛ ᴛᴀᴋᴇs ᴛᴏ sᴜᴄᴄᴇᴇᴅ ᴀɴᴅ ᴡɪʟʟ ʙʀɪɴɢ ᴛʜᴀᴛ ʜᴀʀᴅ ᴡᴏʀᴋ ᴀɴᴅ ᴅᴇᴛᴇʀᴍɪɴᴀᴛɪᴏɴ ᴛᴏ ᴄɪᴛʏ ᴄᴏᴜɴᴄɪʟ. I’ᴠᴇ ᴡᴏʀᴋᴇᴅ ᴏɴ sᴇᴠᴇʀᴀʟ Nᴀsʜᴠɪʟʟᴇ Mᴇᴛʀᴏ ᴄᴀᴍᴘᴀɪɢɴs ᴀɴᴅ ᴋɴᴏᴡ ᴍᴀɴʏ ᴏғ ᴛʜᴇ ᴄᴏᴜɴᴄɪʟ ᴍᴇᴍʙᴇʀs, ᴡʜɪᴄʜ ᴡɪʟʟ ᴀʟʟᴏᴡ ᴍᴇ ᴛᴏ ᴡᴏʀᴋ ᴇғғᴇᴄᴛɪᴠᴇʟʏ ᴀs ᴀ ɴᴇᴡ ᴍᴇᴍʙᴇʀ ᴏғ ᴛʜᴇ ᴄᴏᴜɴᴄɪʟ ғʀᴏᴍ Dᴀʏ 1. https://johnreedforus.com/meet-john
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 25.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 0.6 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 3 (2023-07-07 → 2023-07-10) |
| Created | 2023-07-07 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — John Reed |
| Surfaced by | “senate:John Reed” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | nostalgia |
| Production tier | diy amateur |
| Who pictured | candidate, family children |
| Symbols | us flag, family |
| Call to action | learn more |
| Standout element | childhood photo of the candidate as a toddler holding a small American flag, evoking authenticity and nostalgia |
| Tactic | The ad uses a candid childhood photo paired with a first-person origin story to build authentic emotional connection and working-class credibility with voters. |
| Tennessee | 100.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 1.1% |
| 55-64 · male | 8.2% |
| 35-44 · female | 9.8% |
| 55-64 · female | 16.1% |
| 35-44 · male | 6.5% |
| 25-34 · male | 5.0% |
| 45-54 · female | 11.3% |
| 65+ · female | 17.0% |
| 45-54 · male | 6.2% |
| 35-44 · unknown | 0.4% |
| 25-34 · female | 5.6% |
| 18-24 · female | 1.7% |
| 65+ · male | 10.8% |
| 25-34 · unknown | 0.2% |