Dan Osborn for Senate US Inactive
Osborn for Senate
Ad copy
500 burgers... enough for me. Hope Kale made enough for everyone else!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 52.0/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 88.7 · 5.8 · 65.7 |
| Spend range | USD 4,000–4,499 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 13.08 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 22 (2024-09-09 → 2024-10-01) |
| Created | 2024-09-09 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate, workers labor |
| Symbols | farm rural, family |
| Call to action | none |
| Standout element | candidate grilling 500 burgers at an outdoor community event with visible flames — raw, unpolished authenticity |
| Tactic | The lighthearted jab at 'Kale' (implying an out-of-touch elite opponent) contrasted with Osborn cooking 500 burgers reinforces a blue-collar everyman identity and positions him as a candidate who shows up for regular people. |
Where it ran (delivery by region)
| Nebraska | 100.0% |
Who saw it (delivery)
| 18-24 · female | 3.5% |
| 45-54 · male | 10.4% |
| 65+ · male | 7.0% |
| 65+ · female | 9.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.1% |
| 55-64 · female | 7.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.1% |
| 18-24 · male | 4.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 13.2% |
| 35-44 · female | 9.7% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 11.3% |
| 25-34 · female | 7.2% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
