Steve Marshall US Inactive
Steve Marshall For Alabama
Donate Now!
Ad copy
As your Attorney General, I have been working to uphold law and order in Alabama while protecting the values we hold dear. Donate now to help me continue my fight for four more years!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 53.0 · 0.8 · 64.3 |
| Spend range | USD 100–199 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 15.74 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 4 (2022-04-29 → 2022-05-03) |
| Created | 2022-04-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, police |
| Symbols | us flag, none |
| Call to action | donate |
| Standout element | Police emergency lights glowing in dark background behind candidate with Alabama state silhouette overlay |
| Tactic | The ad leverages 'Back the Blue' pro-police identity appeal combined with urgent donation CTA, positioning the AG as the defender of Alabama values and law enforcement to motivate base donors. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 65+ · female | 31.1% |
| 35-44 · female | 3.2% |
| 25-34 · female | 1.4% |
| 35-44 · male | 4.0% |
| 25-34 · male | 2.9% |
| 65+ · male | 12.5% |
| 18-24 · male | 1.1% |
| 45-54 · female | 8.7% |
| 18-24 · unknown | 0.0% |
| 55-64 · male | 9.9% |
| 45-54 · male | 7.1% |
| 55-64 · female | 17.1% |
| 18-24 · female | 0.3% |
| 65+ · unknown | 0.3% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
